Summer in Kansas is hot. Really hot. And during summer months, water consumption gets pretty heavy with everyone watering their lawns at the same time. In order to help lighten the load on the water system, the city of Manhattan created the irrigation initiative – a simple plan to even out the water use across the week.
This video was a collaboration with 502 Media Group in Manhattan, KS, to create awareness for the Irrigation Initiative and has been successfully shared and spread across social media and the Manhattan area population.
Agency: 502 Media Group
Script, Storyboards, Creative Direction, Illustration, Animation: Chris Zachary