Nothing is better than getting to work on an exciting project for a great client – and that is exactly what this project was. Nichols Chiropractic approached me with interest in creating an “explainer video” for the practice. In our initial conversations, we discussed the best way of approaching the video – as we wanted to stray away from the cookie-cutter promotional explainer video that is usually seen online. We decided the best way to target our intended audience was to create a warm, authentic, and emotional tone with the video that would really dive into WHY Nichols Chiropractic helps people. We landed on the theme of “Quality of Life”.
Armed with this knowledge, I set out to create a concept and script that would effectively communicate the message that we discovered.